Sunday, August 21, 2011
Douchesm in Book Promotion
Everyone knows how much I love to use the word douchebags. To be perfectly honest, it’s not my favorite word. In fact, I’ve spent my whole life trying to stay clear of them or anyone who exhibits any signs of douchesm. But I’ve never expected to be introduced to a new form of douchery when I joined Twitter. It’s true that there are different forms of douchery running rampant on Twitter, but I’m not going to cover them all. Who has that kind of time? Not me.
Of all the douchery I’ve encountered in Twitterverse, I’m only going to focus on writers. Not all the writers, just some. I must make myself clear when I say that I don’t hate all writers. I am a writer and work with writers all the time, remember? I’m hoping, by shedding light on this douchery, I will help the writers better promote themselves. That is all. Plus, I need to rant, so here goes.
Do you know what gets me stabby besides bad writing? It’s those Direct Messages from new followers that contain links to their blogs. I’m sure you’ve all seen my ranting tweets, but it bears repeating. I do not take any value of their words when they DM me with a message like “Thanks for the follow. I’m looking forward to reading your tweet and getting to know you. Here’s the link to my book/blog.” Do you know what my answer is? Don’t just say you want to get to know me, get to know me. If you did, then you’d know how much I despise those douchey links. By the way, these messages are automatically sent out, and these people rarely talk to you. I digress.
Self-promotion. It’s not a hard concept. You should know that this is not the best way to promote your book. And neither is putting your link in every single tweet of yours. You need to talk to people. You need to read other people’s books. You need to build your audience. Don’t bombard someone’s twitterfeed or their DMs unless you’re just a book selling bot. Psst. Here’s a big secret that every Twitter savvy people know. That approach is very insincere and highly ineffective. NOT TO MENTION VERY DOUCHEY, DOUCHEBAGS.
P.S. Where’s my stabby coming from? Let me tell you. Me and my book reviewer friends have been bombarded with these links. Mind you, we have only 250 DM limit per day. I think it’s safe to say that some of us want to save it for real private, cozy, meaningful conversations with other people.